How to Price MRR & PLR Digital Products for Maximum Profit Without Underselling Yourself

Pricing your digital products is tricky enough, but when it comes to MRR (Master Resell Rights) digital products, things get a little more complicated. How do you price something that can be sold by others too? It’s like adding an extra layer to the already challenging balance of pricing—too low, and you’re giving away your hard work; too high, and potential buyers may pass.

Whether you’re selling MRR courses, private label rights (PLR) digital products, or other digital products with resell rights, this guide will help you figure out how to price them in a way that attracts customers while ensuring you don’t undersell yourself. After all, you’ve put in the work to create a high-value product, and you deserve to be compensated accordingly. Ready to dive in? Let’s go!

Why Pricing MRR and Resell Rights Products is Different

When it comes to MRR and PLR digital products, the value isn’t just in the content itself but in the rights that come with it. Buyers aren’t just purchasing your product—they’re purchasing the right to resell it and make a profit themselves. That means you need to factor in both the value of your product and the potential earning power it provides to your buyers.

Pricing these types of products too low might signal to your customers that they’re not valuable, while pricing too high could scare off potential buyers who are considering other resell rights products. So, how do you hit that pricing sweet spot? Let’s break it down.

Step 1: Understand the Value of MRR and PLR Products

When pricing MRR digital products or private label rights products, the first thing to consider is the inherent value of the product itself. Think about what makes your product valuable. Does it solve a specific problem? Is it highly customizable, allowing buyers to tweak it for their own use? Does it include resale rights, which means your customers can sell it as if it were their own?

Actionable Tips:

• Focus on the potential ROI for your buyers: When someone buys an MRR or PLR product, they’re not just thinking about the cost—they’re thinking about the profit they can make from reselling it. Make sure your pricing reflects that.
• Highlight the benefits of resell rights: Emphasize in your marketing that your product comes with rights to resell, giving buyers a potential recurring revenue stream.

If you’re unsure how to communicate the value of your MRR or PLR products, consider using the Personalized Brand ID Service to help develop a consistent and powerful brand message that resonates with your audience.

Step 2: Factor in Your Time, Effort, and Expertise

Just because you’re giving away the right to resell your digital products doesn’t mean you should undercut yourself. Creating high-quality MRR or PLR products takes time, effort, and expertise. You’re not only developing content that’s valuable to the end-user, but you’re also providing something that has the potential to make your buyers money. That’s worth a lot.

Actionable Tips:

• Charge based on your expertise: If you’ve spent years learning the ins and outs of your industry, that’s something worth paying for. Make sure your pricing reflects the knowledge and skill that went into creating your digital product.
• Don’t discount the resell rights: Master resell rights (MRR) and private label rights add significant value to your product. These rights mean your buyers can turn around and sell the product to their own customers, potentially making a significant return on their investment. Your price should reflect that potential.

Need help figuring out how to price based on your expertise and the value of resell rights? Book a Personalized 1:1 Training Session, and we’ll work through a pricing strategy that fits your business.

Step 3: Research the Market

Before you slap a price on your MRR or PLR digital product, it’s essential to take a look at what’s happening in the marketplace. What are your competitors charging for similar products? How are they positioning their pricing? Knowing where your product fits within the market will help you avoid underselling yourself or pricing too high.

Actionable Tips:

• Check out competitors: Browse online marketplaces like Etsy or specialized MRR/PLR sites to see what others are charging for similar products. Pay attention to the price range, the product features, and any resell rights included.
• Price in line with your product’s unique value: While it’s important to be competitive, don’t just copy what others are doing. If your MRR or PLR product offers something extra—such as bonuses, customization options, or high-quality design—reflect that in your pricing.

Step 4: Don’t Forget to Add Licensing Costs

One of the biggest mistakes entrepreneurs make when pricing MRR digital products is forgetting to factor in the cost of licensing. When you’re selling a product that comes with resell rights, you’re essentially licensing the product to other sellers, and that’s an additional layer of value that needs to be priced in.

Actionable Tips:

• Include licensing fees in your price: Your customers are buying more than just a digital product—they’re buying the right to resell it. Make sure your pricing takes this into account. For example, if the base price of your product is $50, but it comes with master resell rights, you might price it at $150 to reflect the additional value.
• Tiered pricing for different rights: Consider offering different pricing tiers depending on the level of rights you’re offering. For example, a basic version might come with limited resell rights, while a more expensive version includes full MRR or private label rights.

If you're unsure how to structure your pricing tiers, the Shopify Foundations Course can help you set up your pricing strategy for maximum profitability, especially when selling digital products with resell rights.

Step 5: Use Scarcity and Urgency to Your Advantage

One effective pricing strategy for MRR digital products is to leverage scarcity and urgency. While MRR products can theoretically be sold over and over again, you can create a sense of exclusivity by limiting the number of licenses you sell or offering time-limited discounts.

Actionable Tips:

• Limit the number of resell licenses: Instead of selling unlimited licenses, limit the number available to create a sense of scarcity. For example, you could offer only 50 licenses of your MRR product, making it more exclusive and valuable.
• Offer early bird pricing: Encourage buyers to purchase early by offering a discount for a limited time. This creates urgency and motivates customers to act quickly before the price goes up.

Step 6: Test and Adjust Your Prices

Pricing isn’t static, especially when it comes to MRR digital products. It’s essential to test different price points, see how your audience responds, and make adjustments as needed. If your product is flying off the shelves at a lower price, it might be time to bump it up. If sales are slow, you may need to tweak your offer or positioning to justify a higher price.

Actionable Tips:

• Experiment with pricing: Try offering your product at different price points to see what resonates with your audience. You can run limited-time promotions or A/B test different prices to gather data on what works best.
• Listen to feedback: Pay attention to customer feedback on your pricing. If buyers frequently comment on the high value of your product, that’s a signal that you could raise your prices without scaring people away.

Conclusion: Pricing MRR Digital Products with Confidence

Pricing MRR digital products, PLR digital products, or any digital product with resell rights can feel like a balancing act, but with the right strategy, you can price for profit without underselling yourself. Remember, you’re not just selling a product—you’re selling a potential income stream for your customers. Factor in the value, the rights, and the expertise that went into creating your product, and don’t be afraid to price confidently.

If you’re ready to dive into pricing and scaling your digital product business, check out my Biz in a Box: Launch Your Dream Shopify Store or learn more about selling digital products with the Shopify Foundations Course. Let’s make sure you’re pricing your products for maximum profit!

FAQs

• What are MRR digital products?
  MRR (Master Resell Rights) digital products are items like eBooks, courses, or templates that include the right for the buyer to resell the product and keep 100% of the profits.

• How do I price MRR or PLR digital products?
  Factor in the value of the product itself, the potential earnings for your buyers, and the licensing fees associated with the resell rights.

• What’s the difference between MRR and PLR products?
  MRR allows buyers to resell the product “as is,” while PLR (Private Label Rights) gives them the ability to modify and rebrand the product before selling it.

• How can I make my MRR digital products stand out?
  Emphasize the potential earnings buyers can make from reselling the product and consider offering bonuses or customization options to add value.

• Should I charge more for products with resell rights?
  Yes! Products with resell rights offer additional value since buyers can earn income from selling them. Make sure your pricing reflects this added benefit.

• How can I test different price points for MRR products?
  Run limited-time offers or A/B test different prices to see what resonates best with your audience. Adjust based on sales performance and customer feedback.