MRR Products vs. Creating from Scratch: What's the Real Deal?

Hey there! So, you're thinking about beefing up your digital product lineup and wondering whether to go with Master Resell Rights (MRR) products or create something from scratch. It's like deciding between baking a cake from a box mix or starting with just flour and eggs. Both have their perks, but let's chat about what might work best for you.

MRR Products: The Quick and Easy Route

Master Resell Rights products are like those handy box mixes. They're ready to go – just add your branding, and voila, you've got a product to sell. The cool part? You can sell these products over and over, and even let your customers resell them. It’s a bit like passing on a secret recipe that everyone can use.

Pros of MRR Products:

  • Speed: You’re getting a ready-made product. No need to spend hours or days creating something.
  • Ease: If you're not super tech-savvy or just don't have the time to create, MRR products are a lifesaver.
  • Profitability: Buy once, sell a million times (well, almost). You get the idea – it's a good deal.

Cons of MRR Products:

  • Less Control: You can’t change the core of the product. What you see is what you get.
  • Competition: Since others can sell the same product, you might have to get creative with how you market it.

Creating from Scratch: The Custom-Baked Approach

Now, creating from scratch is like being a master chef in your kitchen. You have total control over what goes into your product, how it looks, and how it’s presented. It’s all you, baby!

Pros of Creating from Scratch:

  • Uniqueness: Your product is one of a kind. No one else is selling the exact same thing.
  • Full Control: You get to decide every aspect of your product, from start to finish.
  • Brand Alignment: Everything you create can be perfectly aligned with your brand’s vibe and values.

Cons of Creating from Scratch:

  • Time-Consuming: It takes a lot more time to create something from the ground up.
  • Resource-Intensive: You might need specific skills or have to hire someone to help, which can add up in costs.

So, What's the Verdict?

Choosing between MRR products and creating from scratch really depends on what you’re looking for. If you need something quick, easy, and ready to sell, Master Resell Rights products are your best bet. They provide digital products with MRR that can be resold infinitely, maximizing your potential for passive income. But if you’re all about that unique, tailor-made vibe and have the resources to make it happen, then creating from scratch is the way to go.

Either way, you’re on the path to adding some awesome stuff to your digital store. Just remember, whether you’re going for the box mix or the from-scratch recipe, it’s all about how you make it your own. Happy creating (or reselling)!


Get Started with Biz in a Box & Shopify Foundations

Ready to launch your digital product store but don’t want to build it all from scratch? Check out my Biz in a Box - Launch Your Shopify Store with Digital Products. I take care of everything – from design to key integrations – so you can focus on selling digital products with master resell rights.

And if you're more of a DIY person, my Shopify Foundations course will walk you through building your Shopify store step by step. Plus, you can resell this course for 65% commission!

Now's the time to choose your path: Ready-made with Master Resell Rights or custom-built from the ground up? Either way, you're on your way to growing a successful digital business.


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